At Delhaize, it is our mission to promote better eating.
Last year Delhaize launched the Nutri-Score food label, which makes it easier for people to make balanced food choices.
With the Healthy UCoins project® we now are the first company in Europe to increase the purchasing power for nutritious products. By doing so, we democratise a balanced diet and actively promoting a healthy lifestyle.
Want to know more about this ambitious test project?
Read the press release.
Healthy UCoins project in the press.
Discover more information on the Healthy Membership Program
Read moreDieter De Waegeneer, EVP Operations at Delhaize and Erik Saelens from Unbox tell us how the project came about.
Read moreThe first results of the Healthy UCoins project® are promising indeed. Users bought up to 35% more healthy products with Nutri-Score A and B.
Read more