Delhaize Delhaize


At Delhaize, it is our mission to promote better eating.
Last year Delhaize launched the Nutri-Score food label, which makes it easier for people to make balanced food choices.
With the Healthy UCoins project® we now are the first company in Europe to increase the purchasing power for nutritious products. By doing so, we democratise a balanced diet and actively promoting a healthy lifestyle.

Want to know more about this ambitious test project?
Read the press release.
Healthy UCoins project in the press.

About Nutri-Score


Delhaize and Unbox launch the Healthy Membership Program 

Discover more information on the Healthy Membership Program

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The story behind the Healthy UCoins project®

Dieter De Waegeneer, EVP Operations at Delhaize and Erik Saelens from Unbox tell us how the project came about.

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Healthy UCoins® wows with initial results

The first results of the Healthy UCoins project® are promising indeed. Users bought up to 35% more healthy products with Nutri-Score A and B.

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