The Healthy Membership Card Pilot is the next step of last year’s Healthy UCoins project. HMC is in line with the ambition of Delhaize and Unbox to develop a new product that encourages a balanced diet.
This pilot project will last 6 months, starting from September 1st 2020, up to February 28th 2021. During that period, participants of the project will benefit from a 20% discount on all products with Nutri-Scores A&B in all Delhaize supermarkets in Belgium. The discount will be capped at 60 EUR per month and will not apply to home delivery services.