FAQ Healthy UCoins

With a new project come new questions.
What is the Healthy UCoins project® about? Who can participate? We help you find the answer to these and other questions you might have.

What

  • What is the Healthy UCoins project®

    The Healthy UCoins project® is a Delhaize test project that aims to encourage people to eat a balanced diet. Participants receive a 20% discount at Delhaize integrated supermarkets1 on products registered as Nutri-Score of A or B2, such as fruit, vegetables, nuts and water. This makes it really easy to eat better.

  • What does Delhaize want to achieve with the Healthy UCoins project®

    More than ever before, younger and older people aim for a healthier lifestyle by exercising more and eating better. Delhaize wants to help them with that. Better food has been a part of Delhaize's mission for many years. Delhaize was the first supermarket in Belgium to bring the Nutri-Sore label to its stores. Nutri-Score ranks foods from products to consume in a more limited way (E) to products to promote in a balanced diet (A). With the Healthy UCoins project®, we want to further integrate Nutri-Score into our services, so that we can help people move towards a healthy lifestyle even better.

  • The Healthy UCoins project® is an initiative of Delhaize, in collaboration with Unbox. What is Unbox

    The Healthy UCoins project® is supported by Unbox. Unbox is a Belgian company that uses Ucoins as an innovative reward system to help employers attract, retain and reward employees. Delhaize and Unbox aim to inspire the authorities to follow the lead and embed this project into the parafiscal framework. In this way Delhaize and other companies can roll out to their staff using the Unbox-technology.

  • Why is Delhaize launching the Healthy UCoins project® as a test first

    Delhaize is initially organizing a test project to evaluate how we can encourage people to buy more balanced food and consequently eat and live better. If 20% discount on products with Nutri-Score A and B does not encourage the purchase of better food, we will explore other ways to reinforce our mission.

For who

  • Who is the Healthy UCoins project® intended for

    The Healthy UCoins project® is for anyone who aspires to a healthy lifestyle. Currently, there are several companies in Belgium that participate. Because it is a test project, only a limited number of employees per company can participate.

  • How will the participants be selected at the external organisations

    For the external test project, it is based on a "first come, first served" mechanism until the number of participants per company is reached.

  • Will all participants receive the same reduction

    The Healthy UCoins project® gives all participants a discount of 20% on Nutri-Score A and B products registered in the system (max. €50 per month).

  • How many associates will participate

    In total around 11,000 people will be able to participate in the test project.

  • Is the 20% discount also applicable in Delhaize affiliated stores, Delhaize supermarkets in Luxembourg or in case of home delivery

    No. The 20% discount on products registered as Nutri-Score A and B is only valid in the integrated Delhaize stores in Belgium.

  • Why are employees in certain other companies also involved in the test project

    Delhaize and Unbox aim to inspire the authorities to follow the lead and embed this project into the parafiscal framework. In this way Delhaize and other companies can roll out to their staff using the Unbox-technology.

  • How long does the test project last

    The test project will last three months.

Plus Card

  • I do not have a Plus card. Can I receive the discount

    Having a Plus card is required to participate in this test project. Fortunately, you can apply for your Plus card for free and easily via this link.

  • Where can I find my Plus card number

    You can find the Plus card number on the back of your card. Is the number no longer visible? We advise you to request a new card here.

  • My current Plus card is in the name of my partner, who does not work at Delhaize. Can I register with this card

    Yes. It is possible. One family can have several Plus cards linked to the same account. However, only one person per family may register to participate in the test project.

Discount

  • What is the Nutri-Score discount

    Nutri-Score is a label that assesses the nutritional value of products based on a scientific algorithm. As a participant to the Healthy UCoins project® you will get a 20% discount on products registered with a Nutri-Score A and B at Delhaize, with a maximum of €50 per month. You can check the registered products via the Delhaize app on your smartphone, in the Delhaize.be online store, on the electronic label under the product in the store or on the package. The discount is immediately deducted at the checkout and is shown on the receipt. You can find the terms and conditions here.

  • Is the 20% discount only valid on Delhaize private label products

    The 20% discount applies to all products registered with Nutri-Score A and B, both Delhaize's own brand and other brands using Nutri-Score. To check if a product is registered, you can scan the barcode of the product in the store or look up the product in the online store, or just check the packaging, or look at the electronic label under the product in the store.

  • What happens if there is already a promotion on a product (products) with a Nutri-Score A or B (eg 1 + 1 free)? Can you cumulate both discounts

    The discount is applied on top of the other promotions. The discount of 20% is not applicable on discounted products (indicated with a sticker).
    You can find the terms and conditions here.

  • Where can the applied discount be consulted

    Your discount is immediately deducted at the cash register and will be mentioned on your receipt. You can find the terms and conditions here.

  • What happens if I don't use my Plus card

    Your Plus card is required to receive the discount at the cash register. If you don't have it with you, you won't get the discount.

  • How do I know my remaining balance

    The remaining balance is shown on your receipt. If the maximum of €50 per month is not used, then the remaining balance is lost for that month.

  • In which Delhaize stores do I get the discount

    In all integrated Delhaize stores in Belgium. You can find the list of participating stores here.

  • Does the discount also work at the quick checkout (self scan, quick scan)

    Yes, as long as you use your Plus card in an integrated Delhaize store or at pick up when shopping online with a collect in an integrated Delhaize store in Belgium (only for orders and collect during the duration of the project). So, the discount is not valid at AD Delhaize, Delhaize Proxy, Delhaize Shop & Go, nor in case of home delivery or in Delhaize supermarkets in Luxemburg.

Nutri-Score

  • Where can you find more information on Nutri-Score

    On our website www.delhaize.be/nutriscore you can find more information on Nutri-Score.

  • How can you easily find out which products are registered as Nutri-Score A and B

    In the Delhaize.be online store you can filter by category on Nutri-Score A and B products. So it's easy when you put together your shopping cart.
    If the packaging mentions the label Nutri-Score A and B, or if you can find the Nutri-Score A and B in the App or in the webshop, it's a good choice.
    You can also find the Nutri-Score on the electronic label under the product in the store.
    Furthermore, you will find the Nutri-Score A and B products mainly in pure and untreated products:
    Most of the fruit and vegetables are Nutri-Score A and B products, especially if they are a Delhaize store brand. The category of breakfast cereals & grains has also many of these products.
    In terms of fish and meat, you will find Nutri-Score A and B mainly in the pure products. Nutri-Score A and B can even be present in tins with fresh or frozen vegetables.

  • Will people be able to choose products based on Nutri-Score as not all products are registered as Nutri-Score in the Delhaize system

    We launched Nutri-Score at the end of last year. We are working hard and adding new products every day. The participant can check the Nutri-Score either on the Delhaize app, on the webshop, on the electronic label under the product in the store or on the packaging. It is possible products aren’t registered as Nutri-Score yet or discounts aren’t received, but that’s why we are now doing a test project, to learn from and improve this initiative.

  • Why do I get an error message when scanning a product with the app

    Not all products are registered with a Nutri-Score in the system, so you may get an error message when scanning. Delhaize is committed to increase the range of products with a Nutri-Score label in the system every day.

  • Does the discount also apply to products for which the Nutri-Score is not visible on the packaging

    Delhaize is currently working on providing all its products with a Nutri-Score. It is possible that products already have a Nutri-Score but that this is not yet visible on the packaging or in the online store.

Privacy

  • What happens to my purchase data as a participant

    As a participant in the test project you receive a 20% discount on Nutri-Score A and B products. We want to check whether this discount encourages you to buy a more balanced diet. In this context, we look at whether there has been an increase in purchasing behavior in these food products with regard to existing purchasing behavior.

  • Can Delhaize now keep track of which products I purchase

    No. Delhaize will only perform analyses on anonymized, aggregated data.

Evaluation test project

  • When will this pilot be evaluated? And on which criteria

    We will evaluate the test project on the number of participants, active users, %of Nutri-Score A and B products sold, and if purchasing behaviour has been impacted in a positive way.

  • The pilot consists of about 11,000 participants. How will this system be funded if all organisations will continue the test

    Delhaize and Unbox will first evaluate whether we will continue and refine this initiative. Then, we will contact the external companies to discuss further steps.


1The discount does not apply at AD Delhaize, Delhaize Proxy, Delhaize Shop & Go, nor in case of Home Delivery or in Delhaize supermarkets in Luxembourg.
2Not all products are registered with a Nutri-Score in the system. Delhaize is committed to increase the range of products with a Nutri-Score label in the system every day.

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