Healthy UCoins® wows with initial results

The first results of the Healthy UCoins project^® are promising indeed. Users bought up to 35% more healthy products with Nutri-Score A and B.

The Healthy UCoins project^® has just finished its first phase, and the outcome is extremely positive. People who received a discount on Nutri-Score A and B products bought more healthy products and fewer products with Nutri-Score C, D and E. More than 1 out of 3 users altered their usual pattern of consumption. Additional research from Brandhome also shows that young people are willing to make healthier choices if they receive a discount on balanced and nutritious products. They’re also willing to hand in a part of their salary in exchange for healthy products as part of a global compensation package.

Discover all about it in our press articles.